Power Balance Australia CEO, Tom O'Dowd, said, "Initially we make the claim that our products enhance strength, balance, and flexibility, and we have no randomized trials that have been tested scientifically peer level or evidence we need to support the claim ". ACCC chairman Graeme Samuel said, "We are very disappointed thatso many people who have paid hundreds of thousands, even if not millions of dollars, to buy this bracelet". Power Band Australia are required to issue a number of advertisements in the Australian media that contains the recognition and offersrefunds
"In advertising, we stated that Power Balance bracelet hand improve strength, balance and your flexibility. We acknowledge that there is no credible scientificevidence that supports our claims and therefore we have engaged in deceptive actsin violation of S52 Trade Practices Act 1974. If you feel you have been misled by ourpromotions, we apologize and offer a full refund "
-Statement of Power Balance
Here are some actions that should be done by the Power Balance:
- Publish, at their own expense, correct ad
- Stop to claim that the product
will improve balance, strength, and flexibility; or
'designed to work with the body's natural energy field';
or, in conjunction with the product, makes the claim that "Power Balance Performance Technology is" or use the phrase "Performance Technology"
- Cease to produce or import products that contain the words "PerformanceTechnology"
- Remove the words "Performance Technology" on the packaging
- Replace the promotional and marketing materials
- Offer a full refund, plus postage
"In advertising, we stated that Power Balance bracelet hand improve strength, balance and your flexibility. We acknowledge that there is no credible scientificevidence that supports our claims and therefore we have engaged in deceptive actsin violation of S52 Trade Practices Act 1974. If you feel you have been misled by ourpromotions, we apologize and offer a full refund "
-Statement of Power Balance
Here are some actions that should be done by the Power Balance:
- Publish, at their own expense, correct ad
- Stop to claim that the product
will improve balance, strength, and flexibility; or
'designed to work with the body's natural energy field';
or, in conjunction with the product, makes the claim that "Power Balance Performance Technology is" or use the phrase "Performance Technology"
- Cease to produce or import products that contain the words "PerformanceTechnology"
- Remove the words "Performance Technology" on the packaging
- Replace the promotional and marketing materials
- Offer a full refund, plus postage
resource by http://id.wikipedia.org/wiki/Power_Balance
